Senior Manager, Institutional Customer Marketing, Sterile Injectables Portfolio
Company: Pfizer Belgium
Location: Boulder
Posted on: October 10, 2024
Job Description:
Pfizer Senior Manager, Institutional Customer Marketing, Sterile
Injectables Portfolio in Boulder, ColoradoPfizer's U.S. Hospital
Sterile Injectables business collectively comprises over 200
products spanning more than 10 therapeutic areas, the broadest
portfolio of sterile injectable medicines in the United States.
Pfizer Hospital's generic sterile injectable products represent a
critical part of the overall portfolio and play a major role in
delivery of care across US Hospitals.The Senior Manager,
Institutional Customer Marketing, Sterile Injectables (SI)
Portfolio is responsible for execution of marketing tactics for key
generic products, as well as overall marketing of the US Hospital
generic sterile injectables portfolio. This role's efforts will
support the goal of raising awareness of the Pfizer Hospital brand
and driving reputation and customer preference among key sterile
injectable customer audiences including hospital pharmacy, nursing,
Group Purchasing Organizations (GPOs) and Integrated Delivery
Networks (IDNs).In this role, the colleague will partner with
internal and agency team members to create and maintain product
sales and marketing assets including product catalogs, product
listings, sell sheets, digital content, and more; to manage
development and execution of key aspects of Pfizer Hospital
convention/congress presence; and to support internal trainings,
materials and message development for the generics portfolio.This
role is part of the US Hospital Marketing and Communications Team,
which supports the marketing and communications strategy for the US
Hospital Sterile Injectables business. The role will involve
partnering cross functionally with key stakeholders in Portfolio,
Sales, Account Management, Medical, Legal, Regulatory and PGS,
among others, as well as internal and external agency partners.ROLE
RESPONSIBILITIES
- Drive tactical implementation and execution of marketing
strategy supporting key generic products/presentations and the
overall Pfizer Hospital sterile injectables portfolio.
- Lead the development of generic sterile injectable sales tools
and marketing assets including Digital Sales Presentations (DSPs),
Rep-Triggered Emails (RTEs), HQ Emails, Print Leave-Behinds,
Digital Ads, and more.
- Manage marketing development and approval processes and
timelines, working closely with external agency partners and
internal reviewers.
- Support planning and execution of Pfizer Hospital
convention/congress presence, including booth development, material
development and printing, representative training, logistics
planning and more.
- Manage print resource utilization and distribution to support
field force needs.
- Prepare field force implementation guides and related resources
to support customer-facing colleague use of marketing assets.
- Maintain and update content on Pfizer Hospital's sterile
injectable website product catalog, in partnership with agency and
Pfizer development partners.
- Monitor marketing tactical performance. Regularly solicit
qualitative field force, customer and other key stakeholder input
on marketing materials alongside quantitative key trends including
utilization, customer engagement data, and industry/competitive
trends to identify continuous improvement and optimization
opportunities.
- In collaboration with Medical colleagues, monitor USPI label
changes and ensure appropriate and compliant updates to marketing
resources on an as needed basis.
- Effectively partner with Marketing and Communications
colleagues to drive internal awareness and utilization of marketing
assets and ensure effective and complimentary customer
communication regarding generic product availability and supply
status.BASIC QUALIFICATIONS
- Undergraduate degree in marketing, business, or related
area.
- 7+ years' experience in pharmaceutical marketing and/or
sales.PREFERRED QUALIFICATIONS
- Experience developing marketing assets and content; website
management or development experience preferred.
- Strong project management experience; track record of reliable
and timely marketing planning and execution.
- Demonstrated understanding of how marketing strategy and
tactics advance business results.
- Overall marketing skills including marketing strategy; customer
targeting; tactical planning; marketing piece creation; digital
advertising and social media; measurement and reporting. Experience
working with agency partners preferred.
- Strong knowledge of healthcare and biopharmaceuticals
industries. Preferred knowledge of hospital generics / sterile
injectables market. Preferred experience supporting sales teams
(knowledge of sales tools, sales cycle, customer profiles,
etc.).
- Proven ability to work effectively and inclusively in teams
with diverse internal and external stakeholders, including senior
leaders; influence, negotiation and stakeholder management
skills.
- Excellent written and oral communications skills, including
presentation/PowerPoint skills.
- Able to work to tight deadlines, manage multiple projects at
once and maintain professionalism under pressure.
- Proactive self-starter, and able to work independently. Team
player. Entrepreneurial mindset.
- Candidate demonstrates a breadth of diverse leadership
experiences and capabilities including: the ability to influence
and collaborate with peers, develop and coach others, oversee and
guide the work of other colleagues to achieve meaningful outcomes
and create business impact.NON-STANDARD WORK SCHEDULE, TRAVEL OR
ENVIRONMENT REQUIREMENTSOccasional travel of up to 10-15%.Work
Location Assignment: HybridLAST DAY TO APPLY: 10/14/2024The annual
base salary for this position ranges from $117,300.00 to
$195,500.00. In addition, this position is eligible for
participation in Pfizer's Global Performance Plan with a bonus
target of 17.5% of the base salary and eligibility to participate
in our share based long term incentive program. We offer
comprehensive and generous benefits and programs to help our
colleagues lead healthy lives and to support each of life's
moments. Benefits offered include a 401(k) plan with Pfizer
Matching Contributions and an additional Pfizer Retirement Savings
Contribution, paid vacation, holiday and personal days, paid
caregiver/parental and medical leave, and health benefits to
include medical, prescription drug, dental and vision
coverage.Relocation assistance may be available based on business
needs and/or eligibility.Sunshine ActPfizer reports payments and
other transfers of value to health care providers as required by
federal and state transparency laws and implementing regulations.
These laws and regulations require Pfizer to provide government
agencies with information such as a health care provider's name,
address and the type of payments or other value received, generally
for public disclosure.Pfizer is committed to equal opportunity in
the terms and conditions of employment for all employees and job
applicants without regard to race, color, religion, sex, sexual
orientation, age, gender identity or gender expression, national
origin, disability or veteran status. Pfizer also complies with all
applicable national, state and local laws governing
nondiscrimination in employment as well as work authorization and
employment eligibility verification requirements of the Immigration
and Nationality Act and IRCA. Pfizer is an E-Verify employer. This
position requires permanent work authorization in the United
States.
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Keywords: Pfizer Belgium, Lakewood , Senior Manager, Institutional Customer Marketing, Sterile Injectables Portfolio, Executive , Boulder, Colorado
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